SPANX by Sara Blakely Foundation

Creative Production, Event Planning & Management: My Future Credit

Role: Creative Producer | Re:ImagineATL - Contract | Atlanta

I was the creative producer for a fantastic event where we hosted 100 Atlanta area high school girls at SPANX HQ for an exciting day with women in film, music, and media. I led the event with a creative look and feel, original programming, speaker selection, and scheduling. As the day-of-event producer, I also worked as a production liaison between the SPANX team and re:imagineATL executives.

Performance:

• Nurtured budding talent with connections to industry leaders

• My Future Credit is a continued case study for the Sara Blakely Foundation as they continue their support for female content creators

• Received some of the best creative feedback of my professional career (see gallery below) - “it was actually pretty cool” - a teenager

Kasita

Social Media Strategy, Content Creation & Production: Welcome to your future home

Role: Social Media Director, Producer | Kasita - Contract | Austin

Based in the hub of innovation and creativity, Kasita was ready to show off the first of its kind - a smart tiny house reinventing the way you live. As the Social Media Director and creative consultant, I developed social marketing materials, produced lifestyle photo and video shoots, and covered SXSW launch events across channels.

Performance:

• Launched and nurtured new social media accounts to grow the audience by 110%

• Quickly planned and produced lifestyle content with a 3-day creative sprint for both photo and video shoots

• Live SXSW event coverage received an average engagement rate of 500K impressions, with notable media coverage from Curbed, Gizmondo, Domino, and the New York Times

SXSW 2017 Interactive Kasita Launch: The LightHouse 

Inviting the community, guests, and SXSW attendees to witness the Housing of the Future. I covered the daily events with Instagram Stories and coordinated with photographers, videographers, and special guests to drive event engagement and awareness. 

Microsoft Developer

Social Media Content Strategy, Creation & Production: Developing an engaged audience

Role: Content Strategist & Copywriter | Spredfast | Austin

If you had told me that a chapter of my non-technical creative career would be writing copy for one of the world's largest developer communities, I would have LOLed — but as the ever-curious learner and copy chameleon, I was DEV-initely up for the challenge! Along with regular posting of #DevHumor, tutorials, product updates, and special Q&As, I was responsible for building social media production infrastructure to cover the biggest Microsoft developer event of the year: Build.

A big part of the prep for Build 2016 was the promotion of future conference events and live follow-up during the show. To make this happen, I wrote multiple video scripts and assisted in editing video content in partnership with the on-site production crew to leverage engaging content. An example of this is below, in the short “Space Kids” pre-production and an immediate interview with them after their live presentation at Build 2016 that was shared on Twitter.

Performance:

• Leveraged knowledge of industry experts in the content creation process, growing user trust, and fostering organic channel growth

• Increased Build conference engagement, seeing an average of 1.2 million daily impressions across channels

• Established live production best practices for future event coverage, documented by the Microsoft client team

Build 2016 Live Conference Production